HOW TO OPTIMIZE A WEBSITE FOR GOOGLE SEARCH

One of the hardest parts of running a website is optimizing it for Google search. Google and other site engines use different criteria and strategies to rank your website and this changes constantly. As soon as you master a particular technique, it changes to a different one sometimes before you get to know about it. For this reason, it is vital to keep up with the latest trends, and developments in the world of search engine optimization (SEO).

Fortunately, there are lots of tools, strategies, and tricks you can use to stay up-to-date with SEO and get the needed info to improve your site ranking. You need to know those tricks and once you do, you will be more than equipped for success. In this post, we are going to reveal 5 SEO website tips to help you rank higher on Google and stay relevant in audience engagement.

ENSURE YOUR WEBSITE IS SECURE

Google is a core advocate of secure web and the HTTPS migration. This is because by acquiring a SSL certificate, user data will be encrypted in transit. And this prevents the misuse of sensitive information ad user privacy.

WEBSITE SPEED

Both Bing and Google take the speed of page-loading very seriously in their website SEO ranking. There are numerous ways of increasing the speed of a page load, most of which has to do with the use of caching plug-ins, this helps you check if the code is streamlined and clean, enhancing image sizes, and minimizing redirects. Properly enhanced images could help minimize file size and increase load speed.

READABILITY

Making the contents on your website simple to understand and read helps readers visit frequently. Some professionals believe that neilpatel.com and Google takes a page’s readability into serious consideration while ranking web pages. You can make use of many apps and tools to check the readability of your content. Also, your site needs to have a user-friendly interface. If it is a service-based company, there should be an easy to use the contact form for users.

AVOID KEYWORD STUFFING

This is a common mistake among site owners in a bid to optimize their website for Google search effectively. Stuffing your content with too many keywords doesn’t help at all. It brings down your site on the ranking list. While it is important to use targeted keywords that convert, moderation is the key in all strategies.

INCLUDE XML SITEMAPS

XML sitemaps are a significant aspect of SEO because they make it easy for Google to discover your website pages. It acts as a blueprint in Google ranking and essential for a dynamic website or those that are not well-linked internally. Note that there are no drawbacks with the XML sitemap and it is also perfect for new sites or those that have external links. Do you need a new website for your company? We offer free starter user-friendly website for your local website needs Georgia. We can help you with leads that converts. Get in touch with us, request a quote or book an appointment.